Each qualifying entry is judged by a panel of three indiviudals, based on the following criteria:
- 1. First impression/visual design
- 2. Objective/purpose
- 3. Innovation
- 4. Credibility
- 5. Navigation
- 6. Encourages action
- 7. Consumer friendliness
- 8. Technical
- 9. Social media involvement
2016AutoInc. Top 10
Jeff’s Auto Repair
Silver Lake Auto
Ulmer’s Auto Care
2015AutoInc. Top 10
Towne & Country Auto Body
Grand Rapids, MIwww.towneandcountryautobody.com
Key Auto Werks
2014AutoInc. Top 10
My market is the entire state of Maine, and our website and Internet marketing are the number one ways that we attract new business,” said Howes. “Autoshop Solutions does a fantastic job of keeping our website on top of the search engines.
Maple Valley, WA
We track all of our marketing efforts, and it really works! From ranking on the search engines to ROI, we are extremely pleased with our website and the job Autoshop Solutions does for us.
The call tracking numbers help us see the amount of website traffic that actually makes a call to the shop,” said Leonard. “It also helps us see what the customers are calling about so we can enhance our marketing effectiveness.
2013AutoInc. Top 10
Auto Pro to Call
Chapel Hill, NC
Owner James Allen says, "We redesigned our website this past year to keep up with design trends and maintain a high search engine rank. We continue to get excellent traffic with our online marketing and our website does a great job at making the phone ring with qualified customers."
Ferris Euro Service Automotive
The site is well organized and simple, yet its content is rich. The scroll of customer testimonials running on the home page is highly effective and builds credibility. One customer went so far as to say, "This is very likely the best independent automotive repair shop in the United States."
Mid-Cities Service Center
The shop has a convenient online appointment scheduling and offers a variety of specials for customers who want to get their vehicles fixed while saving some money. All in all, this site gets all of the details right and does it in an attractive fashion.
2012AutoInc. Top 10
Robert’s Auto Repair
Our website nicely combines our four main profit centers, general repair, collision repair, tires and detailing," says Robert Wesenberg, owner. "Our upscale community and clientele have reacted very well to the design, as well as the easy online scheduling, night drop form and online specials."
Precision Auto Repair
"We worked really hard on our new design to reach our target clientele and help connect us with our community," says Renee Edgren, co-owner. "We are very specialized and needed to target our potential clients. We use specialized landing pages to reach our potential clients and it’s working extremely well." Precision can back up those statements with great positioning within local search and social media search, too.
Tony’s Service Center
"Our great reviews really help people feel comfortable calling us, and our website’s clean design make it easy to find the information they are looking for," says Dan Guido, owner.
Social media and online contact forms are just the beginning to a truly great site. You’ve also got to consider how people will find you when searching for automotive repair. Milstead has been executing a dynamic search engine optimization and placement plan that, according to Amy Milstead, president, has put them at the top in their local markets.
2011AutoInc. Top 10
Auburn Foreign & Domestic
One of the biggest hurdles to overcome with new website visitors is catching and holding their attention. You only have approximately 10 seconds before a new visitor decides whether to stay or go. But Auburn's brand-new website (launched August 2010) effectively holds a visitor's attention by prominently displaying its incentives - online specials and its "Royalty Rewards" program.
Auto Pro to Call
Chapel Hill, NC
"We have new innovations on our website this year, including targeted landing pages for specific car lines we are marketing to," said James Allen, Auto Pro To Call's owner. "We also have had great success in mobile marketing and reaching people with mobile search. Our penetration with both search engine optimization (SEO) and search engine marketing (SEM) has been fantastic."
West Escondido Automotive
"A great feature of our website is that it ties in all the online marketing we are involved in - blogging, Facebook, Twitter, YouTube and more," said Brian Bowersock, West Escondido Automotive's owner. "We see a high volume of traffic, and our customers really love our website."
"With all the services we offer, our website really had to be effective at delivering a lot of information in a very organized fashion," said Kristin Venema, Milstead's marketing and business development executive. "Our unique sub-websites make it easy for our customers to find the services they are interested in, without feeling like they are leaving our website. Our newest feature for customers to take advantage of is our 'Make Milstead your last call when you've had too much alcohol,' campaign."
Mill Creek, WA
Serving both auto repair and collision repair customers, Evergreen has organized its site to ensure customers are just a click away from the information they need. But that's just the beginning. Employing professional graphics and staff portraits, Evergreen conveys a message of professional, quality work to customers. It's easy to see why Evergreen was a judges' favorite again this year.
2010AutoInc. Top 10
On his entry form, Fearing told us the site helps him market to the different segments of business they serve, and the redesign focused heavily on creating a site that was extremely easy to navigate. Our judges agreed. "Great color combos, navigation and content," wrote one of our judges. "Love the 'services' navigation being front and center on every page," commented another.
Auto Pro to Call
Chapel Hill, NC
The Auto Pro to Call Web site was redesigned in 2009 to meet specific goals, according to owner James Allen. Those goals include providing the business with a strong identification with the two communities it services: Chapel Hill and Durham, N.C. Allen told us the site is a hit with his customers, especially the online appointment scheduler. "Our online appointments work great, and our site is easy-to-navigate, eye-catching and rocks the search engines!" he added.
Dowdy's Automotive Service had a plan in place to create a site with great impact. Clear, professional photography spotlights a facility that is inviting to consumers. "Our new site really makes a great impact with new customers," said John Davis, president. "It's easy to navigate, and the information about the company is just a click away.
World Wide Automotive Service
This site has done the best job of putting 'value' statements on its home page and elsewhere," commented one of our judges. "Visitors get a good impression of why they should consider doing business with them." Our judges also commented on the clean design, excellent color palette and effective use of white space on the pages.
Mill Creek, WA
This site keeps customers coming back with its useful navigation and forms. "Our Web site does a great job of attracting both auto repair and body shop customers," said owner Jeff Odom. "Our customers really like our built-in night drop form, and we constantly get comments on how professional our site looks."
2009AutoInc. Top 10
Mecklenburg Fleet & Automotive
"Good looking site," said one judge. "Home page kept me interested ... particularly liked the 'Top 10' list on the home page. Graphics are very professional." Gene Reed, Mecklenburg's owner, told us the site was redesigned in July 2008 to integrate the multiple disciplines of the work and improve navigation: "Our customers love the site, and it has been bringing in the work!"